Nearly 85% of people consider a business’s online reputation when deciding whether or not to do business with them.
This means you need to develop a positive, engaging digital presence if you want the best results from millennials. After all, the digital age is the future.
But what about the 15%? What about those other demographics who still prefer a company brochure when deciding which company to use for their products and services?
Be sure to keep reading our guide on why something as old-fashioned as a business brochure is still relevant in this day and age.
A Brochure Keeps You Relevant
Company brochures help you stay relevant in the digital age by keeping your company’s information in one place. Customers can reference a brochure to learn about your product or service and make an informed decision about whether to engage with your company. A brochure can also serve as a leave-behind after a sales meeting or be mailed to potential customers to introduce them to your business.
In a world where nearly everything is done digitally, it may seem like a company brochure is a thing of the past. However, brochures can actually be quite cost-effective, especially when compared to other marketing materials.
For one, printing brochures are relatively cheap. And if you design them yourself, you can save even more money.
They Help You Stand Out
In a world where everything is digital, a physical brochure can help your company stand out and be remembered. A perfect brochure design provides a physical, tangible way for potential customers to learn about your company.
Brochures can be a great way to share detailed information about your company, products, or services in a way that is easy for potential customers to digest. While a website may provide a lot of information, it can be overwhelming and difficult to navigate. A brochure can help simplify complex information and make it more accessible to potential customers.
They Can Be Easily Shared
In the digital age, a company brochure can be easily shared with potential customers and clients. This allows companies to reach a wider audience and promote their products or services.
Brochures distribution can be done through social media, email, or other online platforms. Additionally, they can be printed and distributed in physical form.
They Help You Look Professional
A company brochure is a physical embodiment of your brand that you can hand to a client or prospect. It helps you look professional and on the ball, even in the digital age.
As people increasingly turn to the internet for information, companies must be careful not to forget the importance of good old-fashioned face-to-face interactions. It is one way to make a great first impression.
Your brochure should be an extension of your brand identity, reflecting your company’s values, products, and services. It should be well-designed and printed on high-quality paper.
Don’t Discount the Power of a Well-Designed Company Brochure
A company brochure is still relevant in the digital age because it is a tangible way to communicate who you are and what you do. It is an easy way for potential customers to learn about your company and what you have to offer. Plus, a brochure can be a great business marketing tool to promote your brand and generate new leads.
So if you’re looking to reach new customers and grow your business, don’t discount the power of a well-designed company brochure.
Need more marketing tips on how to get customers? Check the rest of our blog for more ideas.